Following its success in Sydney, Boston and Singapore, the Digital Marketing Leaders Summit that has been rated as the conference with "the highest caliber experts and the best insights and content" is coming to Hong Kong! Take your place alongside more than 100 senior marketers, digital strategists and innovators who are redesigning the future of digital marketing.

The summit will gather the most influential, knowledgeable and innovative digital marketing leaders across the globe. But they also must have that “special something”; it could be a unique human touch, a truly individual mind, or the courage to take their organisation through hell and back – and win. We’ve found that this kind of person gives the best to our clients, and gets the best from them.

Confirmed Speakers Include:

Agenda

We co-develop the Summit Agenda with our Digital Leaders group so you can expect a variety of activities, sessions and networking opportunities that will really maximise what you gain.

Agenda Highlight - Seven Streams

  1. Digital Marketing & Strategy

  2. Brand Marketing

  3. Growth Marketing

  4. Marketing Empowered by Data & Analytics

  5. Content & Social Media

  6. Digital Marketing & Customer Journey

  7. Performance Marketing

  • 08:00 – 08:50

    Registration

  • 08:50 – 09:00

    Chairperson Overview

  • Digital Marketing & Strategy

    09:00 – 09:45

    by Eric Tian, Vice President, Marketing, Mobike

    From internet companies to consumer goods companies, growth is one of the hottest topics. With Mobike growing to its first 20 million daily transactions in 11 months, Eric will share some lessons behind this unbelievable growth journey. Drawing on his previous experience in traditional consumer goods companies, he will abstract methodologies from across industries for the audience.

  • Digital Marketing & Strategy

    09:45 – 10:30

    by Chris Anderson, Chief Content Officer, Game Media Asia/Hong Kong Esports

    What does it take to build and lead a growing network of video game media properties in Southeast Asia? Chris will discuss the methods and marketing techniques he uses to make sure the game world stays ahead of its game.

  • 10:30 – 11:05

    The customer journey today is no longer linear, making it very challenging for brands to reach customers at the right time and right people to deliver impact. By 2020, over 75% of the world's mobile data traffic will be video. Current digital consumption behaviour is also very different from habits just a couple of years back. There are now more than 3 billion using social networks across the globe and these people are using social to engage with brands. If you're not taking advantage of social, you're missing out on a fast, inexpensive and effective way to reach almost half of the world's population. As social media use continue to grow rapidly, achieving business goals such as brand awareness, customer service and strengthening customer relationships while delivering on revenue goals through social makes this platform one of the highest performing customer engagement channels.

    We’ll be discussing how brands and organisations can use social effectively to drive business outcome and look at the many ways in which social media can help you connect, engage, and grow your business.

  • 11:05 – 11:30

    Day 1- AM Coffee Break

  • Brand Marketing

    11:30 – 12:00

    by Caroline Darcy, Group Head, Advertising, Sponsorship & Brand Activation, UBS

    Think about the beginnings of starting a business - nobody knows who you are and they definitely aren’t aware of your brand. Your brand needs to be ‘activated’ before it can be of any use.

    But this doesn’t just apply to new brands. If a business wants to rebrand itself, it needs to do more than make a few changes and hope people notice. It needs to switch people’s minds over to the new brand and make them aware of it.

  • 12:00 – 12:30

    Digitally Activating Purpose

  • 12:30 – 14:00

    Day 1- Lunch

  • Growth Marketing

    14:00 – 14:45

    by Sebastian Beja, Head of Growth Platforms, Mindvalley

    In this presentation, Sebastian will share a framework developed by Mindvalley that treats social platforms as search engines. He will also discuss how you can leverage the biggest video search engine in the world to grow your business and how to convert those subscribers, views and traffic effectively.

  • 14:45 – 15:30

    From Data to Decisions and Actions - Advanced Analytics at Melco

  • 15:30 – 16:00

    Day 1 Afternoon Coffee Break

  • 16:00 – 16:30

    Influencer Marketing

  • Growth Marketing

    16:30 – 17:00

    This panel will examine how to develop User Acquisition strategies including: - Analysing data, automation, personalisation, brand awareness, SEO, Vitality, Content & partnerships - Turning Users into Customers - How do we use desktop and mobile, a/b testing, social and followups, email marketing strategies to nurture leads, understand customer journeys, personalisation for conversion, deals and promotions, simplifying checkouts - How to retain and nurture customers -- Can automation help build customer relationships? Using Predictive analytics to understand customer movements and experiences, customer service strategies, and to continually listen to customers.

  • 17:00 – 19:00

    Networking Drinks

  • 08:00 – 08:50

    Registration

  • 08:50 – 09:00

    Chairperson Overview

  • Digital Marketing & Customer Journey

    09:00 – 09:45

    by Frank Ravanelli, Head, Affiliate Marketing, FOREO

    Frank will present eight approaches, including Hybrid Influencer Marketing, to ensure success in Affiliate Marketing to both affiliates who want to grow their business, and brands who want to grow their affiliate program, so they can benefit from the harmonious geopolitics of eCommerce. He will discuss the positive effects of the BRI through the countries it connects, how innovations like payment apps are spreading, and how to succeed in eCommerce in such countries through affiliate marketing.

  • Marketing Empowered by Data & Analytics

    09:45 – 10:15

    by Hammad Anwer, Head of Ecommerce Technology, Ekuep.com

  • Digital Marketing & Customer Journey

    10:15 – 10:45

    by Janet Low, Head of Marketing, MoneyHero

  • 10:45 – 11:15

    Day 2- AM Coffee Break

  • Content & Social Media

    11:15 – 11:45

    by Yvonne Leung, Chief Marketing Officer, Alipay

  • Content & Social Media

    11:45 – 12:30

    by Peter Yu, Chief Marketing Officer, Multek

    WeChat is a powerful, all-purpose platform for social media, content marketing, m-commerce, and other transactions. Any company targeting Chinese customers in and outside of China would be remiss in not having WeChat as part of their Digital Marketing mix.

    This talk will share how Multek, a B2B manufacturer of printed circuits founded in the 1970’s, significantly elevated its use of WeChat in order to address some real challenges common to many businesses. Additionally, the presentation will share how Multek’s marketing function operates, what channels or medias the company uses, how the team is organized, and what other marketing/communication services it provides internally.

  • Content & Social Media

    12:30 – 13:00

    by Mi Li, Head, Global Marketing, South China Morning Post

    SCMP has achieved a major market expansion during the last year. Within just a short period of 3 months, they continuously launched three digital products targeting different groups of international audience. In this presentation, Mi will address the unique strategy SCMP has adapted in social media and influencer marketing, and how they managed to reach our to the global audience from scratch.

  • 13:00 – 14:00

    Day 2- Lunch

  • Marketing Empowered by Data & Analytics

    14:00 – 14:30

    by Candace Cheung, Senior Manager, Strategic Marketing, eBay

    Candace will focus on the role of eCommerce, its trends and how to use big data to manage your inventory and ROI.

  • Digital Marketing & Strategy

    14:30 – 15:00

    by Shawn Paltiel, Director, Insights & Marketing, Sony Music Entertainment

  • 15:00 – 15:30

    In this talk, Erica will discuss the following:

    What do you want to gain from being on social media? What social media websites tend to work well for similar businesses in your industry? Who are my target customers, and what social media platforms are they most likely to occupy?

  • 15:30 – 16:00

    Day 2 Afternoon Coffee Break

  • Performance Marketing

    16:00 – 17:00

    Leading digital marketers give an insight into what trends to look out for when it comes to marketing.

    Head of Affiliate Marketing, Foreo Global Strategy Division, A8.net

  • 17:00 – 18:00

    End of Summit

What to expect

Speakers

Our agendas consist of global and regional leading experts, curating talks on the latest hot topics and allowing you to understand the key take-aways from any presentation.

Variety

An exclusive event that boasts various activities for in-depth learning, experience sharing and effective networking, including keynotes, presentations, panel discussions, workshops, and much more.

Exclusiveness

A strict vendor and industry ratio control to avoid sales pitches and focus on real learnings and the exchange of relevant and effective knowledge.

Networking

A cross-industry mix of speakers and attendees to learn, network and collaborate through various interactive social sessions, including social breaks, buffet lunches, cocktail reception and Executive Dinner.

The Venue

Nestled in the heart of the bustling shopping, business and entertainment district of Tsimshatsui East, the award-winning InterContinental Grand Stanford Hong Kong offers sophistication and heritage amidst the breath-taking view of Victoria Harbour. The luxuriously appointed guest rooms and suites, the excellent meeting and event facilities in a comfortable setting as well as a host of world-class restaurants make it the perfect choice for business and leisure travellers alike.

We have negotiated a special room rates of HK$1,600 for you to stay at the hotel. To reserve your stay please click the "Book your stay" below and follow the instructions.

Book your stay

Sponsors and Media Partners

We’re always looking for go-ahead, fascinating sponsors to align with our global leadership Summits which are packed full of senior connectivity potential. Our delegates are very select so we limit the number of sponsors for each of our Summits but if your values connect with ours, please reach out to Allan. We’d love to welcome you to our tribe!

Gold Sponsor

Silver Sponsor

Media Partner

News Release Distribution Partner

Become a sponsor

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Tickets and Price

This is your opportunity to be part of Hong Kong’s foremost Digital Marketing Summit – to connect with global digital thought leaders, to learn new strategies that’ll gain big results and to maintain your digital leadership professionalism.

Don't just take our word for it

  • I enjoyed the Summit. Speakers were fantastic - knowledgeable, engaging, from a diverse range of industries, and nice mix of B2C + B2B which is rare. Many thanks for having me along for the two days definitely on my radar for next year

    ­Deanie Sultana, Nielson, Singapore

  • All the speakers were great! I learned more in the time I’ve been here than when I’ve been in almost any other conference in a long time.

    Blandine Jean- Paul, Hasbro, Boston

  • It was super fascinating, it’s really interesting to hear from so many different industries which is not very common.  These are all very very different businesses but seeing where we overlap and where we can learn from each other I think is spectacular.

    Brian Moroz, Google, Boston

It’s easy to get onboard and start benefitting instantly. Either enrol at a Summit or sign up for an annual membership.