Join us at Australia's most anticipated and influential Digital Marketing summit, taking your place alongside more than 100 senior marketers and digital strategists over 2 days of networking and learning.

We believe true innovation comes from changing perspectives. Our speakers are hand-picked for their expertise, experience and influence in the digital marketing field, from a wide range of industries.


Confirmed Speakers Include:

Agenda

We co-develop the Summit Agenda with our Digital Leaders group so you can expect a variety of activities, sessions and networking opportunities that will really maximise what you gain. Agenda highlights include:

  • The Process of Activating Your Brand

  • Authenticity vs Influencers

  • Digital in the APAC market compared to the West

  • Key Building Blocks for a Successful Content Marketing Strategy

  • Replacing the Bricks & Mortar Experience Online

  • 08:00 – 08:50

    Registration

  • 08:50 – 09:00

    Chairperson Overview

  • 09:00 – 09:45

    Generating content that is relevant to your audience is easy; delivering unique content that actually serves its needs is significantly more difficult. That requires a content strategy. This talk will review the basics for building an audience-focused content strategy.

  • 09:45 – 10:30

    The debate over whether retaining customers is more valuable than acquiring new ones has been going on for as long as I can remember. Historically marketers have done little to drive retention, today this can no longer be the case as the cost of switching is so low and customers have more choice than ever before.

  • 10:30 – 11:00

    Day 1 Morning Coffee Break

  • 11:00 – 11:45

    Authenticity is a much-coveted aspect of any influencer marketing campaign, and for good reason. If consumers think they’re being hoodwinked by an unconvincing celeb endorsement, your campaign will tank and a big slice of budget will go with it. Modern-day consumers are intelligent enough to know what influencer marketing is, and that their favourite celeb is probably pocketing a few dollars for mentioning a product on social media.

  • 11:45 – 12:30

    We talk a lot about the pressures on brands to perform and about the difficulties of staying competitive in huge and rapidly changing markets. Nevertheless, global brands experienced a 12 percent increase in value in 2014 – and there are powerful lessons for all those responsible for brands in how they did that.

  • 12:30 – 14:00

    Day 1- Lunch

  • 14:00 – 14:45

    What exactly guarantees success in a businesses’ social media strategy? You guessed right, content.

    Without content, social media and even the internet would be a very boring place. Content elicits engagement, and Content makes businesses go viral and succeed using social media marketing.

    What then are the content types you can create to put you on a social media success journey?

  • 14:45 – 15:30

    More to Come

  • 15:30 – 16:00

    Day 1 Afternoon Coffee Break

  • 16:00 – 17:00

    Consumers can now engage with a company in a physical store, on an online website or mobile app, through a catalog, or through social media. They can access products and services by calling a company on the phone, by using an app on their mobile smartphone, or with a tablet, a laptop, or a desktop computer. Each piece of the consumer’s experience should be consistent and complementary. What steps should companies and brands be taking to achieve this?

  • 17:00 – 19:00

    Networking Drinks

  • 08:00 – 08:50

    Registration

  • 08:50 – 09:00

    Chairperson Overview

  • 09:00 – 09:45

    Presentation Title TBC

  • 09:45 – 10:30

    Looking back at past decades, it’s easy to see how much the approach to communicating with customers has evolved. Since the turn of the century, the volume of brands and services making noise means that now it’s customer experience (and partly convenience) that takes centre stage. Brands need to consistently look at the way that they can improve the customer experience.

  • 10:30 – 11:00

    Day 2 Morning Coffee Break

  • 11:00 – 11:45

    More marketers are shifting their strategies to include customer-focused marketing — a strategy that places the individual customer at the centre of all marketing initiatives. Today’s consumers have access to an infinite amount of knowledge about a brand’s products, services, and reputations. Rather than looking to your sales or marketing team for information about your product, consumers can find everything they need from review sites, social media, and Google searches. When prospects are armed with knowledge about your brand’s weaknesses and strengths, they have complete control over the buying process.

  • 11:45 – 12:30

    In this talk Dan & Zoe will discuss through case studies and customer insights, how data is used to build a lovable brand.

  • 12:30 – 14:00

    Day 2- Lunch

  • 14:00 – 14:45

    Today, we live in a society and business world where dramatic changes are constant. Some businesses have a very hard time keeping up while others are changing so fast that they ultimately crash and burn. And as anyone who has pushed themselves physically or emotionally to the limit and beyond will tell you, the preparation you engage in before the push is critical to your success.

  • 14:45 – 15:30

    More to Come

  • 15:30 – 16:00

    Day 2 Afternoon Coffee Break

  • 16:00 – 17:00

    This panel will examine how to develop User Acquisition strategies including: - Analysing data, automation, personalisation, brand awareness, SEO, Vitality, Content & partnerships - Turning Users into Customers - How do we use desktop and mobile, a/b testing, social and followups, email marketing strategies to nurture leads, understand customer journeys, personalisation for conversion, deals and promotions, simplifying checkouts - How to retain and nurture customers -- Can automation help build customer relationships? Using Predictive analytics to understand customer movements and experiences, customer service strategies, and to continually listen to customers.

  • 17:00 – 18:00

    End of Summit

What to expect

Speakers

Our agendas consist of global and regional leading experts, curating talks on the latest hot topics and allowing you to understand the key take-aways from any presentation.

Variety

An exclusive event that boasts various activities for in-depth learning, experience sharing and effective networking, including keynotes, presentations, panel discussions, workshops, and much more.

Exclusiveness

A strict vendor and industry ratio control to avoid sales pitches and focus on real learnings and the exchange of relevant and effective knowledge.

Networking

A cross-industry mix of speakers and attendees to learn, network and collaborate through various interactive social sessions, including social breaks, buffet lunches, cocktail reception and Executive Dinner.

The Venue

One of Sydney's most exclusive conference and event venues, InterContinental Sydney Double Bay in the Eastern Suburbs village of Double Bay offers more than a dozen stylish spaces, the latest audio visual equipment, delicious cuisine and personalised five-star service, all just minutes from the CBD. Awarded the Tourism Accommodation Association (TAA) NSW Function Venue of the Year in both 2015 and 2016, InterContinental Sydney Double Bay proudly delivers memorable conferences and functions tailored to your individual needs and requirements.

Book your stay

Sponsors and Media Partners

We’re always looking for brilliant sponsors to align with our Global Leadership Summits which are packed full of senior business leaders. With a select group of senior delegates we limit the number of sponsors for each Summits, but if your values connect with ours, please reach out to us! We’d love to see you at an event soon.


Previous Sponsors & Partners include:

Gold Sponsor

Associate Sponsor

Media Partner

News Release Distribution Partner

Become a sponsor

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Tickets and Price

The Digital Marketing Leaders Summit is Australia’s foremost Digital Marketing conference. Our delegates are Australia’s leaders in Digital Marketing. Join them today.

Delegate numbers are limited so make sure you buy your ticket now to save on the Early Bird discount!

Don't just take our word for it

  • All the speakers were great! I learned more in the time I’ve been here than when I’ve been in almost any other conference in a long time.

    Blandine Jean- Paul, Hasbro, Boston

  • It’s really impressive the diversity of speakers that have been brought up here today and the content they’re presenting. You have a really engaged audience which is nice - the questions are thoughtful and interesting and we’re learning a lot.

    Alex Silberman, Monster, Boston

  • It was super fascinating, it’s really interesting to hear from so many different industries which is not very common.  These are all very very different businesses but seeing where we overlap and where we can learn from each other I think is spectacular.

    Brian Moroz, Google, Boston

It’s easy to get onboard and start benefitting instantly. Either enrol at a Summit or sign up for an annual membership.